The 5 Marketing Campaigns You Need In Your COVID-19 Rebound Plan

By Raubi Perilli

Apr 28, 2020 Solutions

We’re getting closer and closer to the day that businesses will be able to open their doors again. Even if that opening is limited or looks different from how your brand operated before, you need to get ready to seize the moment.

You need to have your COVID-19 rebound plan ready now so you can hit the ground running as soon as your door reopens.

Let’s look at some ways you can launch rebound marketing initiatives that bring your business back to life, while quickly drawing in customers and generating revenue.

Focus on the Right Types of Rebound Marketing Campaigns

When your doors reopen, you need to focus on running the types of marketing campaigns that will give your business the quick boost it needs.

Revenue-Generating Campaigns

COVID-19 closures have more than likely impacted your revenue streams. When your doors reopen, focus on campaigns that will immediately drive sales. Focus on campaigns with one goal: bring in revenue.

Campaigns with Quick Results

You will likely need a cash injection, fast. Focus on launching campaigns that will produce results quickly. Now probably isn’t the time for a lengthy sales campaign. Instead, focus on what will quickly produce results.

Campaigns That Connect with Warm Audiences

It will likely take longer and cost more money to drive cold audiences to your business. Focus on targeting warm leads, existing customers, and bottom-of-the-funnel audiences who are far more likely to quickly convert.

Campaigns with Highly Targeted Audience

In addition to reaching a warm audience, also focus on zooming in and reaching customers that are most likely to do business with you. Cast a smaller, more dense net to pull in people that match your ideal audience, live close to your business, or otherwise have shown that they are primed to buy from you.

Low-Cost Campaigns

If COVID-19 left your business in a cash crunch, focus on the types of campaigns that don’t have high costs. Don’t go dumping cash into a big fancy campaign. Instead, focus on the most affordable ways to reach customers.

Campaigns with a High ROI

Also, consider how the costs of a campaign compare to the potential results. Focus on campaigns with the highest immediate return on investment (ROI). Now isn’t the time to experiment. Move forward with the plan to produce the biggest bang for your buck.

5 Rebound Marketing Campaign Ideas

Now that you know what types of rebound marketing campaigns to focus on, let’s consider some specific examples that can produce results for your brand.

#1) Text and Email Marketing

Text and email marketing campaigns are low-cost ways to reach warm audiences who have already shown interest in your brand. You can send a one-time email that drives in customers, as well as set up automated series and responders that continually sell to customers without any work on your part

#2) Limited-Time Offers

Create urgency and drive customers to your business by running a limited-time offer. Offering a unique product or service for a limited-time can effectively drive in customers who know they can’t wait and get it another time.

#3) Local Vouchers

MyArea Network Vouchers are a type of discount gift certificate that is sold as multiple vouchers for small denominations. They are designed to bring customers in for multiple visits (where they spend more money). Running a program like this supports your future rebound marketing plans as well as generates revenue for your business now. There are no upfront costs, just sales that can drive in customers for multiple visits when you reopen.

See how you can sell vouchers and generate revenue now and in the future. Talk to MyArea Network about our Local Vouchers program.

#4) Remarketing Ads

Remarketing ads are display ads that appear in front of audiences who have already engaged with your brand in some way. They are effective because they are presented to warm audiences who have already shown that they are interested in doing business with you. This is why combining remarketing digital ads with offers can successfully convert warm leads into paying customers.

#5) Geofencing Advertising

Geofencing advertising allows you to focus on the customers closest to your business or in places where they are most likely to make a visit to your business. You create a boundary in a geographic region and target audiences in that location with display ads. This can be a powerful way to nudge people toward your business when they are nearby or engaging in activities related to your brand -- like targeting someone in a grocery store with coupons for your sub shop next door.

Tips for Rebounding After COVID-19

As you decide which rebound marketing plan might work best for your business, keep a few things in mind.

Look at Your Data

Review sales data and audience insights to see where you have had results in the past that you can recreate. Also, identify opportunities for other potential successes.

Where do you have a hot audience?
Where is your audience, and how can you quickly reach them where they are?
What popular products and services are most likely to sell?
What offerings have the highest margins and can produce the revenue you need now?

Know Your Numbers

Also, don’t go blindly into your marketing efforts. Know your numbers so you know what you can spend and what you need to produce. Create cash flow reports and outline your relief funding so you know what is available to you and start planning on how to get the most out of it.

Get Expert Advice

Now is not the time to guess at what will work. If you aren’t sure about what type of marketing campaigns will produce the immediate results you need, talk to an expert who can figure it out for you.

MyArea Network is committed to helping local businesses get through this time and have a strong rebound when stay-at-home orders are lifted.

We’d love to see how we can help you develop marketing programs that can get you through this time and ensure that you are ready to boost business when your doors reopen.

We are in this together, and we are here to help.

For more information, sign up on our Local Relief page and check out our other COVID-19 business resources.

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