11 Ways To Promote Your Business on Small Business Saturday
Small Business Saturday is almost here. This year, the event that highlights local shops, restaurants, and service providers is Saturday, November 27, 2021. Small Business Saturday is the perfect opportunity for local businesses to boost holiday business. The U.S. Small Business Administration reported that an estimated 108 million consumers nationwide have shopped small on Small Business Saturday. If you want to tap into this massive shopping day, it's not too late. We have a guide that can help you drive new and existing shoppers to your business to shop local on Small Business Saturday. Here are eleven ways you can make the most out of Small Business Saturday -- even if you are last-minute planning. Small Business Saturday is the boutique and locally-owned businesses’ response to Black Friday offered by big-box chains and retailers. But, that doesn’t mean you should treat the two days as the same. Mega-retailers can get away with severely slashing their prices for Black Friday. But most small businesses can’t offer the same price drops. So, don’t try. Instead, offer a deal or special that provides a big value to your customers, rather than a huge discount. Consider providing a free gift with purchases over a certain amount, coupons for later dates, complimentary in-store experiences like free food, or something else that taps into the desires of your target shoppers (but doesn’t break your bank). Shoppers will be looking for businesses that are participating in Small Business Saturday. So make sure it’s easy for your social followers to know that you're joining in. Update cover photos on your social media pages to highlight your participation. Share social posts that let your followers know to expect from your business on Small Business Saturday such as your special deals and extended hours. If you need help with creating graphics to promote your participation, head over to American Express’s Shop Small site. They have a library of pre-made graphics and a tool to make custom graphics sized for social media that feature your business name. When Small Business Saturday starts, your promotion work is not over. As part of your local business marketing, you need to keep hyping the event throughout the day. Use your social media channels to share photos and updates throughout the day. Use hashtags that will curate your messages into streams that shoppers use to find the best businesses in their area. Use broad hashtags that attract attention from a large audience. Also use hashtags that help customers in your area find you. Tie your location into the hashtag to attract audiences that are near your business by including your city, neighborhood, or zip code in the hashtags. For more tips on how to create the perfect social posts and hashtags, check out our guide on Social Media Posting Tips Your Business Needs to Embrace Today. Another way to use social media to promote your business during Small Business Saturday doesn’t involve you sharing content. It involves your customers sharing content. Customers are frequently introduced to new businesses when they see their friends or followers share their experience at places via social media. So encourage your customers to post while in your location using these small business social media tips. Small Business Saturday is a good opportunity to get locals to find you while they are actively looking for small businesses to support. But, they can only find you if your online presence is optimized to lead them to you. One way to get people in your community to find you is by creating a profile on your local Area site. MyArea Network local sites are organized by area code. So people in Tampa can easily find nearby local businesses by checking out 941area.com, and locals in Austin can find top spots at 512area.com. When you sign up for you FREE profile, customers can find you when searching for local businesses. You can even add your Small Business Saturday event in the event listings or request to be included in round-up articles of the best deals in the area. Sign up for free today. An idea that you can take from Black Friday is its promotion of extended hours. While your business doesn’t have to go as wild as stores do with Black Friday (like opening at 3 a.m.), you can still adjust your hours for the event. Consider opening a few hours early or staying open a few hours later to offer customers something special for the day. Since many small businesses keep the same hours, this could be your chance to stand out and catch customers on their way to or from their day of shopping when other places are closed. Take it one step further and host an all-out Small Business Saturday event. Think of it as a special day for your customers. In addition to offering sales and discounts, provide free food and drinks and special in-store experiences (like product demos, workshops, or special guests). Promote the day just like an event. Add it to online listings, promote it through social media, and send out invitations to your email list. Also, leverage your local area site to get even more exposure. Make sure that customers know what to expect at your business on Small Business Saturday. Update your website to include event details and promotions. If you have more than one location, be clear about what specials are exclusive to each location. You don't want customers to show up to one location expecting the deals and promotions promised at another store. Use unique location pages on your website to share details for each business. Use Small Business Saturday as an opportunity to show off what makes local shopping so special -- superior customer service. Over-staff your team so you can offer customers a top-notch experience that includes little to no waiting in line, quick customer service, and a helpful sales staff. Remind shoppers why it’s better to shop small. Take advantage of a spike in foot traffic in your store during Small Business Saturday. Use it as an opportunity to get customers to come back again by collecting email addresses and phone numbers from shoppers. By collecting contact information from shoppers, you create remarketing opportunities. When you have a customer’s phone or email, you can set up email marketing and text marketing campaigns that encourage shoppers to return to your business even after the excitement of Small Business Saturday is over. So include plans to collect contact information by: A lot of shoppers are out and about on Small Business Saturday. This traffic can mean business for your brand when you use geofencing marketing. Geofencing marketing creates an imaginary border around a certain geographic area, such as a shopping plaza, mall, or neighborhood. When people move in or out of the geofenced area, they receive display ads about your brand on their mobile devices. This strategy is perfect for Small Business Saturday. Customers are already out in masses, shopping and looking for deals and local products and services. You can reach those engaged customers by delivering highly targeted ads to people who are already out shopping near your store. Related: How Effective Is Geofencing? 3 Examples of Real Campaign ROI Holidays and marketing events like Small Business Saturday often prompt businesses to launch campaigns, promotions, and special events. But remember -- you don’t need a holiday as an excuse to launch marketing promotions. All year long, there are plenty of ways to stir up interest in your business, attract new shoppers, and bring back existing customers -- and MyArea Network has the tools to help you do it. When you create a free business profile on MyArea Network, you get access to mySuite -- a FREE marketing suite that helps you set up and monitor local marketing campaigns. Create your free business account and start running brand awareness and lead generation campaigns with just a few clicks. You can easily launch a text marketing, geofencing, or promoted event campaign to make sure that everyone in your area knows about your Small Business Saturday specials. Plus, your mySuite account comes with: MyArea has made it easy for you to get the tools you need to succeed all in one place. Sign up for your free mySuite account and start promoting your business for Small Business Saturday and all the way into 2021.11 Ways to Celebrate Small Business Saturday
#1) Offer a #ShopSmall special -- not a #BlackFriday deal.
#2) Highlight your participation in social media.
#3) Use themed hashtags throughout the day.
#4) Encourage customers to check-in and share in-store moments.
#5) Show up when locals search for local businesses.
#6) Extend your hours.
#7) Host an event.
#8) Feature your #ShopSmall details on your website.
#9) Over-staff your team.
#10) Encourage shoppers to sign up.
#11) Launch a geofencing campaign to drive foot-traffic to your store.
Keep the Momentum Going After Small Business Saturday
Comments